Kuleana Rum Works

Craft Meets Tradition

We were asked to balance tradition with a refresh when it came to updating Kuleana’s brand. Much like Kuleana Rum Works’ craft of balancing rum, we started with tradition while further infusing their story into a brand and packaging update. They were founded on Hawai‘i Island in 2013 to make and share exquisite rum, celebrating the richness of Hawaii’s culture. Their story makes a clear statement about who they are, what they do, and why they care – and the visual identity we helped them refine is an extension of that.